Understand how this treaty allows Brazilian businesses to protect trademarks in more than 120 countries through one filing.
Since coming into force in Brazil in 2019, the Madrid Protocol has transformed international expansion planning. Previously, companies needed separate counsel in each country. Through INPI, they can now centralize international filings, reducing costs and administrative complexity. We discuss strategic advantages and key class-selection decisions under the Nice Classification for robust global protection.
Responsible Attorney
Luíza Britto