Trade Dress
Trade dress protects distinctive visual identity through unfair-competition rules, with focus on confusion risk and parasitic exploitation.
Core Concept
Trade dress refers to the combined visual configuration that identifies products, services, or establishments in the market.
Legal Framework
Brazilian law has no specific trade-dress registry; protection derives mainly from unfair competition rules under Law No. 9,279/1996.
Enforcement
Legal response may include cease-and-desist notices, urgent injunctive relief, inhibitory actions, damages, and early evidence production.
Key Services
- • Preventive Advisory
- • Domestic and International Filing
- • Crisis Management and Litigation