Trademarks

A trademark is a positioning asset: it concentrates reputation, differentiation, and value capture capacity. Our practice prioritizes strategic clarity - registration is the means; robust protection of the asset is the goal.

• Technical clearance search and registrability opinion.
• Filing and full prosecution before INPI.
• Oppositions, office-action responses, appeals, and nullity actions.
• Monitoring and infringement response strategy.
• Portfolio structuring and international strategy (Madrid and local filings).

Term: 10 years, renewable for successive periods.

Territoriality: protection in Brazil does not automatically extend abroad.

Maintenance: registration requires management, with legal risk of cancellation in specific scenarios.

In rebranding, expansion, or product launch projects, technical search before marketing investment is often decisive. Early refinements in distinctiveness and class strategy reduce future contingencies and improve portfolio quality.

We advise businesses and rights holders in Belo Horizonte and the metro region with full prosecution before INPI, supported by growth-oriented and enforcement-ready trademark strategy.